Before a routine sales meeting, John Lam, the Sales Director of Thermal Vision, is planning for the next go-to-market strategy on a new product launch. With most of the budget already went into product development, he was challenged to find creative ways to promote the products. He googled some of the successful product launch stories from small businesses and he found one thing in common, they all went through a crowdfunding platform for exposure. The world is certainly changing. Small businesses can now have more and better options to receive supports from investors.
There are Kickstarter, GoFundMe, Indiegogo, and Petreon available for anyone to be the next entrepreneur. These crowdfunding platforms level the playing field where great ideas can be nurtured into great products and services. There is no need to beg for investment from the giant corporations nor the billionaires. You as a humble individual can contribute and make a dent in the industry.
Thermal Vision is a smart infrastructure technology company located in Jacksonville, FL. They currently have 2 infrared Thermal Camera Solutions to help fight the pandemic. John has named the solutions the Thermal Vision Pro & the Thermal Vision Kiosk. It is unoriginal but yet very effective. John and his team have been working with their business partners to develop the products. Their main objective is to restore health safety for city reopenings. With the help of the crowdfunding platform, Thermal Vision wants to deliver the products to different business owners and let the people regain control over these difficult times.